HomeMy WebLinkAbout4.4 Dublin Municipal Code Amendment to Section 8.84.140.I - Real Estater
DUBLIN
CALIFORNIA
DATE:
TO:
FROM:
SUBJECT:
STAFF REPORT
CITY COUNCIL
September 5, 2023
Honorable Mayor and City Councilmembers
Linda Smith, City Manager
Agenda Item 4.4
Dublin Municipal Code Amendment to Section 8.84.140.I - Real Estate
Directional Signs (PLPA-2023-00017)
Prepared by: Crystal De Castro, Senior Planner
EXECUTIVE SUMMARY:
The City Council will consider City -initiated amendments to the Dublin Municipal Code in
response to complaints related to Real Estate Directional Signs (aka "open house signs").
Amendments are proposed to Dublin Municipal Code Section 8.84.140.1"Real Estate Directional
Signs" to increase the number of open house signs allowed for each property, modify the
minimum sidewalk clearance in conformance with the Building Code, require signs to be removed
by 5:30 p.m., and clarify the City's enforcement authority. On August 15, 2023, the City Council
waived the first reading and introduced the Ordinance amendments. The City Council is
considering waiving the second reading and adopting the proposed Ordinance.
STAFF RECOMMENDATION:
Waive the second reading and adopt the Ordinance Approving Amendments to Dublin Municipal
Code Section 8.84.140.I (Real Estate Directional Signs).
FINANCIAL IMPACT:
None.
DESCRIPTION:
Background
The City has initiated amendments to the Dublin Municipal Code (DMC) Chapter 8.84, regarding
Real Estate Directional Sign (aka "open house signs"). The proposed amendment increases the
number of open house signs allowed for each property, modify the minimum sidewalk clearance
in conformance with the Building Code, require signs to be removed by 5:30 p.m., and clarify the
City's enforcement authority (Attachment 1). On August 15, 2023, the City council waived the first
reading and introduced the Ordinance approving the amendments. The proposed Ordinance
amendment is included as Attachment 1 and further described in Attachment 2.
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ENVIRONMENTAL DETERMINATION:
The California Environmental Quality Act (CEQA), together with State Guidelines and City of
Dublin CEQA Guidelines and Procedures require that certain projects be reviewed for
environmental impacts and that environmental documents be prepared. The proposed Zoning
Ordinance Amendments are exempt from the requirements of CEQA pursuant to CEQA Guidelines
Section 15061(b)(3) because it can be seen with certainty that the amendments will not have a
significant effect on the environment and are not subject to CEQA review.
STRATEGIC PLAN INITIATIVE:
None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
The City Council Agenda was posted.
ATTACHMENTS:
1) Ordinance Approving Amendments to Dublin Municipal Code Section 8.84.140.I (Real Estate
Directional Signs)
2) City Council Staff Report dated August 15, 2023, without attachments
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Attachment I
ORDINANCE NO. XX-23
AN ORDINANCE OF THE CITY COUNCIL
OF THE CITY OF DUBLIN
APPROVING AMENDMENTS TO DUBLIN MUNICIPAL CODE SECTION 8.84.140.1
(REAL ESTATE DIRECTIONAL SIGNS) EFFECTIVE CITY-WIDE
PLPA-2023-00017
The Dublin City Council does ordain as follows:
SECTION 1. RECITALS
A. The City occasionally initiates amendments to the Zoning Ordinance to clarify, add, or
amend certain provisions to ensure that the Zoning Ordinance remains current with federal
and state law, internally consistent, simple to understand and implement, and relevant to
changes occurring in the community.
B. The City has initiated amendments to the Zoning Ordinance to clarify, add, or amend
certain provisions to ensure that the Dublin Municipal Code complies with State law and
remains internally consistent and relevant to changes occurring in the community.
C. The proposed amendments are consistent with California Civil Code Section 713 and 712.
D. The proposed Zoning Ordinance Amendments include modifications to Dublin Municipal
Code Section 8.84.140.1 (Real Estate Directional Signs) to increase the number of real
estate directional signs allowed, modify the allowable sidewalk clearance in conformance
with the Building Code, and clarify the City's enforcement authority.
E. The Planning Commission held a duly noticed public hearing on July 11, 2023, during
which all interested persons were heard, and adopted Resolution No. 23-04
recommending City Council adoption of the proposed Zoning Ordinance Amendments.
F. A Staff Report was submitted to the Dublin City Council recommending approval of the
proposed Zoning Ordinance Amendments.
G. The City Council held a public hearing on the proposed Zoning Ordinance Amendments
on August 15, 2023, at which time all interested parties had the opportunity to be heard.
H. Proper notice of said hearing was given in all respects as required by law.
1. The City Council did hear and consider all said reports, recommendations and testimony
herein above set forth and used its independent judgment to evaluate the project.
Ord. No. XX-23, Item X.X, Adopted XX/XX/23 Page 1 of 3
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Attachment I
SECTION 2. FINDINGS
A. Pursuant to Section 8.120.050.B of the Dublin Municipal Code, the City Council hereby
finds that the Zoning Ordinance Amendments are consistent with the General Plan and
any applicable Specific Plan in that the amendments are necessary to comply with federal
and state laws and are consistent with applicable land use regulations and development
policies. Specifically, General Plan Implementation Measure 10.7.4.A calls for an "update
the City's Sign Ordinance."
SECTION 3. CEQA
A. The California Environmental Quality Act (CEQA), together with State Guidelines and City
of Dublin CEQA Guidelines and Procedures, require that certain projects be reviewed for
environmental impacts and that environmental documents be prepared. The City Council
hereby finds the amendments to Title 8 of the Dublin Municipal Code (Zoning Ordinance)
are exempt from the requirements of CEQA pursuant to CEQA Guidelines Section
15061(b)(3) because it can be seen with certainty that the amendments will not have a
significant effect on the environment and are not subject to CEQA review.
SECTION 4.
A. The Dublin Municipal Code is amended as follows:
Section 8.84.140.1 (Real Estate Directional Signs) of Title 8 of the Dublin Municipal
Code is hereby amended to modify subsections 1, 2, 8 and 9 to read as follows:
1. Be limited to a maximum of six (6) open house signs for each property being
advertised for sale.
2. Not be located within the public right-of-way where such signs endanger the
safety of persons or property, disrupt the normal flow of vehicle or pedestrian traffic, block
views of such traffic, block ingress into or egress from any residence or place of business,
or restrict a sidewalk width to less than thirty-six (36) inches. Notwithstanding the above,
signs may be placed in a landscaping strip between the roadway and the sidewalk. Signs
are not allowed in medians.
8. Be permitted on holidays, Saturdays, Sundays, and one agent tour day each
week from 10:00 a.m. to 5:30 p.m.
9. Be subject to the City's authority to issue fines and to assess all necessary
costs for the time spent by City personnel, or its authorized agents, to remove and enforce
open house signs in violation of Section 8.84.140 I. In cases of repeated violations of
requirements dealing with open house signs, rights to locate new open house signs in the
City shall be forfeited.
Ord. No. XX-23, Item X.X, Adopted XX/XX/23 Page 2 of 3
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Attachment I
SECTION 5. Effective Date.
This Ordinance shall take effect and be enforced thirty (30) days following its final
adoption.
SECTION 6. Severabilitv.
The provisions of this Ordinance are severable and if any provision, clause, sentence,
word or part thereof is held illegal, invalid, unconstitutional, or inapplicable to any person
or circumstance, such illegality, invalidity, unconstitutionality, or inapplicability shall not
affect or impair any of the remaining provisions, clauses, sentences, sections, words or
parts thereof of the ordinance or their applicability to other persons or circumstances.
SECTION 7. Postinq,
The City Clerk of the City of Dublin shall cause this Ordinance to be posted in at least
three (3) public places in the City of Dublin in accordance with Section 36933 of the
Government Code of the State of California.
PASSED, APPROVED AND ADOPTED this 5th day of September 2023, by the
following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
Mayor
ATTEST:
City Clerk
Ord. No. XX-23, Item X.X, Adopted XX/XX/23 Page 3 of 3
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Attachment 2
r
STAFF REPORT
DUBLIN CITY COUNCIL
CALIFORNIA
DATE: August 15, 2023
TO: Honorable Mayor and City Councilmembers
FROM: Linda Smith, City Manager
Agenda Item 6.1
SUBJECT: Dublin Municipal Code Amendment to Section 8.84.140.I "Real Estate
Directional Signs" (PLPA-2023-00017)
Prepared by: Crystal De Castro, Senior Planner
EXECUTIVE SUMMARY:
The City Council will consider City -initiated amendments to the Dublin Municipal Code in
response to complaints related to Real Estate Directional Signs (aka "open house signs"). The
City Council will consider adopting amendments to Dublin Municipal Code Section 8.84.140.I
"Real Estate Directional Signs" to increase the number of open house signs allowed for each
property, modify the minimum sidewalk clearance in conformance with the Building Code,
require signs to be removed by 5:30 p.m., and clarify the City's enforcement authority.
STAFF RECOMMENDATION:
Conduct the public hearing, deliberate, and waive the reading and INTRODUCE the
Ordinance Approving Amendments to Dublin Municipal Code Section 8.84.140.I "Real Estate
Directional Signs."
FINANCIAL IMPACT:
None.
DESCRIPTION:
Background
Pursuant to the Dublin Municipal Code (DMC) Chapter 8.84, a Real Estate Directional Sign is a
"temporary sign advertising an open house for a property listed for sale, lease, or rent." State
and federal law grants property owners, or their agents, rights to reasonably display Real
Estate Directional Signs (California Civil Code Section 713 and 712). The City has exercised its
right to regulate these signs to implement its interest in community aesthetics and public
safety per DMC Section 8.84.140.I, as it relates to the number of signs, display times, sign size,
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placement, and manner of placement. The current ordinance allows four open house signs
per property which are permitted on holidays, Saturdays, Sundays, and one agent tour day
each week from 10:00 a.m. through sunset. The regulations also allow no more than eight
open house signs at any intersection and no more than one sign per property being
advertised.
Over the past year, Staff has received complaints from several real estate agents related to
code violations. Complaints are generally received from agents reporting fellow agents,
stating their non -compliant competitors are gaining unfair business advantage over the law-
abiding agents. Other agents have expressed concern that the DMC does not allow enough
signs to direct buyers to an open house that is difficult to find. Violations arise when real
estate agents either do not know the details of the City regulations or choose to ignore the
requirements. A vast majority of complaints are concentrated within eastern Dublin where
extra signs are displayed on occasion to direct potential buyers to an open house. In addition,
realtors also occasionally fail to remove signs after the allowed timeframe.
The City has made a concerted effort over the past year to bring greater awareness to Real
Estate Directional Sign regulations. This has included proactive, regular enforcement on
weekends, as well as education and outreach to real estate agents working within the City of
Dublin. Staff has found that education and enforcement resulted in fewer violations when
realtors were contacted directly. Staff has also reached out to the Bay East Association of
Realtors to further education efforts. The Association provides educational programs and
summarizes and publishes the City's open house sign regulations (along with over thirty other
local municipalities) on its website to serve as a resource to its members. The website can be
viewed by visiting https://bayeast.org/community-info-statistics/.
The proposed amendments to the DMC are intended to further address these concerns while
balancing economic development and aesthetic interests of the community. Staff did
outreach to the Bay East Association of Realtors for feedback regarding the proposed
amendments. The Association was in support of these amendments.
Analysis
Staff recommends the following amendments to Section 8.84.140.I where underlined text is
proposed to be added and text with a strikethrough is proposed to be deleted. The draft
Ordinance with the proposed amendments is included as Attachment 1 to this Staff Report.
Proposed Amendment: Increase the number of signs allowed from four signs to six signs.
A Real Estate Directional Sign Comparison Table (Attachment 2) shows the number of open
house signs allowed by each of the surrounding Tri-Valley cities vary while most of the
jurisdictions require sign removal by sunset. Based on code enforcement information for
Dublin, an average of six signs are typically provided by realtors when a property is difficult
to find. Therefore, Staff recommends an increase to the maximum number of allowed signs.
Section 8.84.140.I.1 is proposed to be amended as follows:
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1. Be limited to a maximum of four -six (4) (6) open house signs for each property
being advertised for sale.
Proposed Amendment: Modify public access width allowed to 36 inches and clarify signs are not
allowed in the medians.
The minimum sidewalk clearance is changed from 32 inches to 36 inches in accordance with
the Building Code. Additional text is added to clarify signs are not allowed in medians. Section
8.84.140.I.2 is proposed to be amended as follows:
2. Not be located within the public right-of-way where such signs endanger the safety
of persons or property, disrupt the normal flow of vehicle or pedestrian traffic,
block views of such traffic, block ingress into or egress from any residence or place
of business, or restrict a sidewalk width to less than thirty two (32) thirty-six (36)
inches. Notwithstanding the above, signs may be placed in a landscaping strip
between the roadway and the sidewalk. Signs are not allowed in medians.
Proposed Amendment: Clarify City authority to issue fines to enforce violation of the ordinance.
Text is added to include the City's authority to issue fines for violations. Section 8.84.140.I.9 is
proposed to be amended as follows:
9. Be subject to the City's authority to issue fines and to assess all necessary costs for
the time spent by City personnel, or its authorized agents, to remove and enforce
illegally located open house signs in violation of Section 8.84.140.I. In cases of repeated
violations of requirements dealing with open house signs, rights to locate new open
house signs in the City shall be forfeited.
Proposed Amendment: Modify the removal time for open house signs.
At the Planning Commission meeting on July 11, 2023, public comments were raised
regarding concerns with open house signs left out after the allowed timeframe. After further
review and discussions with the Bay East Association of Realtors, Staff found that open houses
typically end by 4:00 p.m.; therefore, Staff proposes the removal time be changed from sunset
to 5:30 p.m. Section 8.84.140.I.8 is proposed to be amended as follows:
8. Be permitted on holidays, Saturdays, Sundays, and one agent tour day each week
from 10:00 a.m. through sunset to 5:30 p.m.
Upon approval of the ordinance, Staff will enhance the amount of education
materials/brochure on various media platforms. Staff will also provide an educational
brochure along with a written warning to first time offenders, efficiently combining
education and enforcement actions.
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Consistency with General Plan, Specific Plans, and Zoning Ordinance
The proposed amendments to the Dublin Municipal Code are consistent with the Dublin
General Plan and all applicable Specific Plans and the Zoning Ordinance as the amendments
bring greater clarity and consistency to existing zoning regulations which implement the
General Plan and Specific Plans. Specifically, General Plan Goal 11.6.1 identifies that the City
maintain small -business -friendly development services and Implementation Measure
11.6.1.B.3 to "implement permit/inspection process refinements: improve City procedures, as
appropriate."
Planning Commission Review
On July 11, 2023, the Planning Commission held a public hearing to consider the proposed
amendments and make a recommendation to the City Council. As part of the public hearing,
three members of the public provided comments, including two real estate agents and a
representative from the Bay East Association of Realtors. Following the public hearing, the
Planning Commission adopted Resolution No. 23-04 (Attachment 3), recommending the City
Council approve the proposed amendments. The Planning Commission further
recommended adding a provision to differentiate the number of signs permitted for major
and residential intersections. The Sign Regulations (Section 8.84.140.I.5) currently permits no
more than eight (8) open house signs at any intersection. The Planning Commission
recommended modifying this provision to further limit the number of open house signs
residential intersections to four signs.
The number of open house signs at intersections has not previously presented any complaints
or enforcement issues and the number of signs that can be displayed at any given intersection
is also preempted by requirements to provide an accessible path of travel and motorist
visibility. Staff resources to enforce open house signs on weekends is limited. The proposed
amendment would require additional Staff time dedicated to monitoring intersections, as well
as time required to prepare maps identifying intersection types and to educate the real estate
agent community about the different intersection types. Therefore, Staff does not
recommend this amendment to the Sign Regulations. However, if the City Council determines
this amendment is necessary, the City Council can direct Staff to include this provision in the
Ordinance amending the Sign Regulations.
ENVIRONMENTAL DETERMINATION:
The California Environmental Quality Act (CEQA), together with State Guidelines and City of
Dublin CEQA Guidelines and Procedures require that certain projects be reviewed for
environmental impacts and that environmental documents be prepared. The proposed
Zoning Ordinance Amendments are exempt from the requirements of CEQA pursuant to
CEQA Guidelines Section 15061(b)(3) because it can be seen with certainty that the
amendments will not have a significant effect on the environment and are not subject to
CEQA review.
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STRATEGIC PLAN INITIATIVE:
None.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
In accordance with State law, a public notice was published in the East Bay Times and posted
at several locations throughout the City. The City Council Agenda was posted.
ATTACHMENTS:
1) Ordinance Approving Amendments to Dublin Municipal Code Section 8.84.140.I Real
Estate Directional Signs
2) Real Estate Directional Sign Comparison Table
3) Planning Commission Resolution No. 23-04
4) Letter from David Stark, Bay East Association of Realtors
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